Paid links are all but gone - there is exactly one per query. Separate search pages, found in Google or Bing, are vaporized. Then it rakes out all the unnecessary steps of presenting that information. What DuckDuckGo does (Weinberg and his wife dreamed up the name up in 2007 he says it has no hidden meaning) is sniff out the best data already on the Web for a given search. “We use information from other sources like Wikipedia or Wolfram Alpha. “We are not reinventing the search process,” he said. Scarier yet for the supersize-me Web elite, Weinberg can’t say exactly how his search engine works. “Honestly,” he says, “it’s really just two of us that do most of the work.” When I spoke to him on the phone, the remarkably relaxed Massachusetts Institute of Technology grad said he employed “about 10” contractors. Nor does Weinberg sit at the helm of an army of coders hacking away at Larry’s and Sergey’s search empire. Pocket change, really, for doing battle online. Even though its backers are A-list investors such as Union Square Ventures, DuckDuckGo has just a $3 million or so war chest.
See, Weinberg is no heavily financed, Microsoft- or Apple-scale assault on the search market.
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