Curation takes aggregation a step further, manually selecting content to present to consumers or end users.Ĭuration is the organization, arrangement and presentation of the content so that it can be easily accessed and used. Aggregation organizes a subset of internet content. By frequently posting content, aggregators have a positive effect on search engine optimization. Aggregators get their sources from the web by automatically searching for certain characteristics - like keywords - in the content. Aggregation is often an automated process. Content aggregationĪggregation refers to the collection and organization of data and content on the back end. aggregationĬontent curation and aggregation are two separate parts of the process of gathering and republishing existing content. The AI tool uses the input to select future content.Īggregation programs are often web applications that may use application programming interfaces to connect with other web applications. Users can then give the AI aggregator feedback about which results were helpful. In the case of similar content, a user could feed a content aggregator a piece of content that will serve as a model for finding similar content.
For example, a news aggregator using an AI tool automatically reads thousands of articles on the web and has an algorithm that determines the most insightful ones or prioritize them based on defined criteria that may include the following: Some content aggregators rely on more sophisticated tools that use artificial intelligence ( AI) to search for, filter through and collect content. Often, content aggregators automate this function using RSS feeds, or they may look for content that centers around a certain topic or contains certain keywords.
Aggregators continuously gather new content as it is published. How do content aggregators work?Ĭontent aggregators collect data from multiple sources on the internet and put it into a single repository. It can be useful for content creators, consumers and marketers, and is also a component of enterprise content management ( ECM) strategy. Aggregators may collect different types of content, including blogs, news and social media posts.Ĭontent aggregation is a way to organize the vast amount of content and information on the internet and, in doing so, combat information overload. The latter approach is also called syndication. There are two types of content aggregators: those that gather content to display for internal use and those that gather content to distribute to customers. Content aggregators do not produce their own original content. Ben Lutkevich, Technical Features WriterĪ content aggregator is an individual, organization or tool that collects web content and applications from different online sources for reuse.
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