This kind of progress spreads existing ideas and technologies from one to many or 1 to n. An example would be Apple making the computer personal – with the Apple II it finally became affordable for the masses to own one. Most of the progress we see on a day-to-day basis is horizontal. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.If you want to save this summary for later, download the free PDF and read it whenever you want.ĭownload PDF Lesson 1: The biggest leaps in progress are vertical, not horizontal.Ĭan you imagine what the year 2200 will look like? It’s hard, isn’t it? That’s because you know the world is making tremendous progress every year, but it’s almost impossible to know what that will look like.īut not all progress is created equal.
They will escape competition altogether, because their businesses will be unique. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. The next Larry Page or Sergey Brin won’t make a search engine. The next Bill Gates will not build an operating system. But when you do something new, you go from 0 to 1. It comes from the most important skill that every leader must master: learning to think for yourself.ĭoing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar.
Progress can be achieved in any industry or area of business. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. If you want to build a better future, you must believe in secrets.
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